Campbell Soup CEO says distrust of ‘Big Food’ a growing problem

Fortune

Campbell Soup [fortune-stock symbol=”CPB”] CEO Denise Morrison pointed to the growing skepticism of large food makers that has resulted from consumers’ changing tastes as a key challenge for her industry.

The company, whose portfolio of products ranges from V8 juice to Pepperidge Farm cake to its namesake soups, has found itself grappling with big changes in consumer behavior, in particular growing interest in fresh food and consumers much more keen to know what impact what they’re eating is having on their health and where it’s from.

On top of that has been a “mounting distrust of so-called Big Food, the large food companies and legacy brands on which millions of consumers have relied on for so long,” Campbell CEO Denise Morrison said on Wednesday at the Consumer Analyst Group of New York meeting in New York.

“Like other companies in our industry, we’re contending with now not just the long-term…

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